Dify Content Engine

Custom-domain content owns the funnel. Substack carries the dispatch.

The Dify affiliate lane needs one canonical place for proof, disclosures, analytics, and lead routing. The CREATE SOMETHING site owns that source of truth; Substack sends readers back to it with a weekly, lightweight cadence.

Channel Split

Each surface has one job.

Canonical

Custom-domain content cluster

Long-form Dify guides, internal links, disclosures, analytics, partner handoff, and self-serve affiliate routing live on the CREATE SOMETHING site.

Distribution

Substack dispatches

Weekly notes summarize one idea, point back to the canonical page, collect replies, and build the subscriber list.

Discovery

Social and video clips

Native snippets and demos create reach, but the measurable conversion path still resolves to the canonical page.

Targets

Measure the channel by canonical content, subscribers, and paid conversions.

30 days 4 canonical posts

100-200 subscribers

1-2 paid conversions

90 days 8-12 canonical posts

300-500 subscribers

4-6 paid conversions

6 months 2,500-5,000 visits/month

750-1,500 subscribers

20 paid conversions

12 months 6,000-10,000 visits/month

2,000-3,500 subscribers

50 paid conversions

Affiliate Economics

The first serious milestone is 20 paid conversions.

Working model: Dify Professional at $59/month, Team at $159/month, 30% starting commission, 50% after 20 paid conversions, and a 12-month eligible commission window.

20 paid conversions $534/mo

Upgrade milestone

70% Professional and 30% Team at the starting 30% rate.

50 paid conversions $1,869/mo

First scaled target

First 20 at 30%, next 30 at 50%, same plan mix.

100 paid conversions $4,094/mo

Mature run rate

First 20 at 30%, next 80 at 50%, same plan mix.

Weekly Loop

Keep the system operational, not theoretical.

Every piece should leave a ledger row, a measured source, and a clear route for self-serve users versus implementation buyers.

  1. Publish or update the custom-domain page first.
  2. Add internal links from the Dify and partner pages.
  3. Keep Dify links direct until affiliate acceptance exists.
  4. Send a short Substack dispatch back to the canonical page.
  5. Log the URL, audience, disclosure, link type, and campaign in the ledger.
  6. Record visits, clicks, affiliate clicks, conversions, and service leads in Linear.
Next Step

Turn the first content piece into a measurable Dify surface.

Start with one canonical page, one Substack dispatch, one ledger row, and one clean lead split between affiliate and implementation.

Open First Canonical Piece