About
I build connections. Then I build intelligence.
I started by connecting business tools to AI — Salesforce, HubSpot, Notion, Procore, custom systems. I've built 16+ production integrations. That experience taught me something: the connection is the easy part. The intelligence — teaching AI how your business actually works — is what makes it valuable.
The approach
I connect your business tools to AI, then build the intelligence on top. I give Claude, Cursor, and Codex access to your actual systems, then teach them how your business works — through business rules, workflow logic, and ongoing refinement.
My methodology is the Subtractive Triad: before building anything new, I audit your systems to find what should be removed — duplication, excess, disconnection. What remains is what's worth connecting. This is why my implementations work: I don't just add connections. I design the system first.
Background
Micah Johnson. System Architect on the Marketplace Team at Webflow — building internal tools, onboarding systems, and platform infrastructure serving millions of users. Also building custom AI integrations and managed intelligence services for businesses across the US.
I've deployed 16+ production integrations connecting tools like Salesforce, HubSpot, Notion, Slack, Procore, and custom internal systems to AI. That building experience is what makes the intelligence work credible — I know what breaks because I've built it.
Based in Texas. Working with businesses across the US.
The system behind the work
CREATE SOMETHING operates as a connected system — each part informs the others:
- .ltd — Philosophy and principles
- .io — Research and validated patterns
- .space — Tools and experiments
- .agency — Your AI person (you are here)
Client work informs the research. Research refines the methodology. The methodology improves the client work. Every part serves the whole.
Also building
I'm also building WORKWAY — AI automation for construction, built on Procore. What I learn building for construction strengthens what I bring to every client engagement.