Webflow Marketplace / 04 of 08
Improve discovery and operation inside the Apps Marketplace
My work in webflow/webflow included the public Apps Marketplace: category rollout, accessible interactions, and tools supporting Marketplace curation.
Selected professional work by Micah Johnson for Webflow, presented as individual portfolio work. Webflow did not commission this work through CREATE SOMETHING. Individual contributions are described within a wider team and platform context.
Contribution focus: Incremental product changes in an existing application, with review and rollout controls
Live public Campaigns navigation and listings. No installs or admin curation.
Silent recording · Select captions for visual guidance. Open the MP4 ↗
The problem
webflow.com/apps
A public app directory serves several audiences at once. Visitors need usable categories and accessible controls. Marketplace staff need to maintain featured content. A change must fit the existing application and its release process.
The contribution
The work behind the interface.
For the Campaigns category, the work connected the category definition and route to a feature-controlled navigation entry. That allowed the route and listing metadata to be prepared before broad exposure. Historical records describe the rollout, existing-category checks, and later verification with tagged apps.
Accessibility work covered app detail and form controls, accessible names, live regions, and button state. Curation work included the New & Noteworthy candidates panel and a separate shelf manager proposal. These changes addressed everyday discovery and operational tasks within the existing Marketplace rather than replacing the whole directory.
The key decision
What needed to stay clear.
Separate code availability, content readiness, and public exposure. A category can resolve correctly while its navigation entry remains intentionally hidden until the content and release decision are ready.
The documented result
What the evidence shows.
The new live public recording confirms Campaigns appears in navigation and shows HubSpot, Google Ads for Webflow, and Adobe Marketo Engage. Historical CTX records the category rollout and distinguishes the shipped candidates panel from the shelf manager still awaiting review at that checkpoint.
The new recording demonstrates public category browsing only. Direct current source access to webflow/webflow remains unavailable. It does not verify admin curation, every accessibility change, current PR status, or conversion lift.
Portfolio evidence captured October 2026. Historical implementation and recordings do not establish the current state of every production system.