Corporate Website
Maverick X
Sub-second load times. 3 product lines, 3 sectors, clear paths to contact for each. Complex chemistry explained clearly.
The Challenge
Maverick X needed a corporate website to communicate their breakthrough industrial chemistry solutions across three distinct sectors: oil & gas recovery, mining & metals extraction, and water treatment.
Requirements:
- — Clear product differentiation (PetroX, LithX, DME)
- — Sector-specific landing pages with technical depth
- — Professional aesthetic for B2B industrial audience
- — Performance-optimized for fast load times
Applying "Less, But Better"
This project applied Dieter Rams' tenth principle: as little design as possible. Industrial chemistry is complex—the website's job is to clarify, not complicate.
Design Decisions:
- → Three products, three colors, three sections
- → No unnecessary animations or decorations
- → Technical content presented clearly
- → Fast paths to contact for each sector
Principles applied:
- ✓ Understandable: Complex chemistry made accessible
- ✓ As little as possible: Remove until it breaks
- ✓ Honest: No inflated claims, real technical specs
Technical Implementation
Technology Stack
- • Next.js 14 (App Router)
- • Tailwind CSS
- • TypeScript
- • Framer Motion (animations)
Deployment
- • Vercel (automatic deploys)
- • Edge network distribution
- • Image optimization
- • SEO-optimized meta tags
Results
Deployed to production with three sector-specific landing pages and clear product positioning.
3
Product lines
3
Sector pages
<1s
Load times
Sub-second TTFB
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